“Oh wow…John went on a vacation for the second time in a month. How lucky he must be.”
Here’s another one…
”Yeah, Dave quit his job because he launched his own company. And now he’s driving in a Lamborghini Hurcan with some girl who is waaaay out of my league. Lucky bastard.”
You hear about it in some way or another. How “lucky” people are to achieve some kind of success.
And people lamenting how they are “unlucky” and doomed to fail for the rest of their lives. The thing is, luck exists only when you allow it.
Whenever you think of the term luck or it’s similar terms, you think about gambling and winning the lottery. What’s ridiculous is a lot of people have been wired to adopt a scarcity mindset.
Hearing the term “strike it rich” is language of someone with a scarcity mindset. They think that they only way to get rich is to somehow get lucky, be at the right place at the right time, blah blah blah.
Bill Gates, Warren Buffett, and Jeff Bezos didn’t win no lottery or got lucky. They built and grew their wealth with not a single ounce of luck at all.
They had gone through trial and error countless times. They went through sleepless nights trying to figure out what has been working and what needed to be changed.
It’s a process that they went through. They didn’t throw anything against the wall to see what sticks.
They had an idea, researched it, and executed on it. When they believed that it was enough to solve a problem or satisfy a market’s need, they launched it.
If you want to have consistent luck, you have to own the ability of superior preparation. To give credit where it’s due, I learned this from legendary copywriter Ben Settle.
Having a superior level of preparation is part of the process to success.
If you have a business idea that you think will punch your ticket to Freedomville, research it as deep and detailed as possible. It doesn’t have to be a long, dragged out decades-long progress.
Find out where your target market likes to hang out on line. What are they gripping about? What do they need help with?
Take note of any pains and problems your target market you may have and study it. Reach out to them and ask good questions. The confirmation for your idea may be somewhere in the conversation itself. I’ll dig a lot deeper into this in a future blog post.
The point here is superior preparation is the secret ingredient to “overnight success”. Lucky is a weak term to use for someone who has achieved a consistent amount of success.
These “lucky” people have gone through levels of frustration, failures, and roadblocks. Why should successful people deal with negativity from someone who doesn’t have the balls to get up off their ass and create their own success themselves?
If you want to create your own luck, trust the process and master the art of superior preparation. Be the general in your war against a mediocre life and plan the fuck out of what you want to get out most in your life. Follow that shit to a T.